The Final Project of DigiWork

As the DigiWork project nears its conclusion, learners are tasked with a final project that encapsulates everything they have learned through the ten e-learning modules. This project is not just a test; it’s a practical application of the digital skills and knowledge acquired, focusing on the creation of corporate marketing materials enhanced by artificial intelligence (AI). The final project is designed to simulate real-world business scenarios, providing learners with the opportunity to demonstrate their digital proficiency in a tangible, impactful way.Project Objectives and StructureThe main objectives of the final project are threefold: to verify the learners' acquisition of digital skills, to encourage the development of innovative marketing materials, and to demonstrate the effective use of AI in corporate communication. Learners are required to choose a case study from three business scenarios: launching a new product, corporate branding, or a recruitment campaign. Each scenario is designed to reflect common challenges faced by companies, allowing learners to apply their skills in creating promotional videos that are both creative and strategically sound.Case Studies and MethodologyThe case studies offer learners a choice of projects that mirror real-world business needs:

1. Launch of a New Product: Learners create a promotional video that utilizes AI-enhanced visual storytelling to highlight the distinctive features of a new product.
2. Corporate Branding: This scenario requires the creation of a branding video that leverages AI to tailor messages to the target audience, reinforcing the company’s values and brand coherence.
3. Recruitment Campaign: In this project, learners develop a recruitment video that uses AI to analyze candidate preferences and optimize communication, showcasing the company culture and growth opportunities.

Development PhasesThe project is divided into four key phases:

1. Planning and Research: Learners begin by selecting a case study and conducting market research to define the project’s objectives. They plan the video structure, integrating AI to enhance creativity and the final output.
2. Content Creation: Using video editing tools, learners create the promotional video, incorporating AI to generate text, suggest visuals, and improve overall quality. This phase is where the digital skills honed in earlier modules come into play.
3. Review and Optimization: The video undergoes a review process where AI analyzes the message coherence and visual impact. Learners make final edits to ensure the video is polished and effective.
4. Final Presentation: The project culminates in a presentation to a panel of educators and company representatives. Learners must articulate their strategic, technical, and creative choices, demonstrating their competency in using digital tools and AI.

Assessment and ImpactThe final project is assessed based on creativity, message consistency, technical quality, and presentation skills. This comprehensive evaluation ensures that learners are not only proficient in using digital tools but also capable of applying these skills in a business context.The DigiWork final project represents the pinnacle of the training experience, offering learners the chance to synthesize their digital knowledge in a real-world application. It prepares them for the challenges of the digital market, ensuring they are well-equipped to meet the demands of modern corporate communication.